Networking; be it business or social, is imperative for the growth of any business, especially in the fast-paced digitalized world we are living in today! With every new person you meet, there is a possibility of opportunity from that conversation. For some people, networking and socializing come much more naturally than for others. So let’s have a look at some important tips to keep in mind, before stepping out in the world of networking.
Pick a goal: Everyone attending networking events has a different agenda, while someone might be new in town and looking to expand their connections, there will be others who would be wanting to associate with influential people in their industry for prospective business opportunities. It is important to identify your goal before you step out for one of these events so that you don’t end up wasting time in frivolous socializing.
Start online: Kick-starting the process online is a great way for someone who might be worried about being socially awkward, or even just to build confidence before attending a physical event. There are various social media platforms like Twitter, Instagram, and Facebook that have groups for networking catering to various needs and goals.
Be social: In general, being a social person is a great way of making sure you get invited to insider events and are staying relevant. Someone who is social is also viewed as friendly and approachable and that is a very desirable attribute to be known for, especially when it comes to networking.
Conversational icebreakers: Not everyone has a game face on when it comes to networking events and that is not a big deal. Prepare yourself with some icebreakers that would help you ease into a conversation without any awkwardness.
Don’t be negative: Speak your mind but try to avoid conflicting or negative conversations. There is a time and place to discuss your strong views, however, networking events are definitely not it. For the most part, pleasant and amicable conversations are the way to go.
Bring a friend: It is always nicer to have a friend go along with you to have a familiar face around. Find a networking buddy with a similar industry background, but make sure that you actually network and make connections around you rather than just mingling amongst yourselves.
Research before the event: Having some basic info about the kind of event and influential attendees will always work in your favor. It makes conversations that much easier and you know who to target rather than beating about the bush!
Follow up: If you have connected with people with prospective business/work opportunities make sure to follow up. Do not hold back on the basis of ego or feeling awkward, in the end, remember, you are the one who needs them.
Join networking events group: There are groups like the local chamber of commerce and other industry groups that you can join in order to be constantly in touch with other people from the industries and also be updated on upcoming networking events.
For any business to succeed, networking is essential. In this blog post, we have outlined a few tips for making your networking efforts more effective. However, we also strongly recommend taking our personality test. As a result, you will gain a better understanding of your strengths and weaknesses. Then, you can find people who have complementary strengths to network with. Thanks for reading!