If your child wanted to sell cookies, would you say “You can only sell to your two best friends”? That’s what most of us are doing with our business right now. Here’s a secret about cookies (and business) worth sharing…
First – Three interesting facts you may not know:
FACT 1: Most of the American companies you hear of today do more business outside the US then in it. Over 60% of Apple’s sales are now international, and most of the parts in that iPhone are made overseas. Over 70% of Facebook members are outside the US. No big business today can be big without being global. All the small start-ups with million dollar valuations also start as global companies.
(To not start global because you don’t know other markets well is like a child only selling cookies to his best friend because he doesn’t know other children well)…
FACT 2: Of the 2.1 billion Internet users in the world, just 17% are in the US (That’s about 1 in every 8 users). 29% are in Europe. 44% are in Asia. There are more users with a first language that isn’t English. Of the 3 billion Internet users forecast to come online in the next 10 years (That’s one million new users very day), a very small percentage are from the US. Today, every billion dollar Internet business has multiple sites in multiple languages with multiple currencies.
(To only be in one country is like only sharing your cookies with one in eight people or one in ten people. In a class of twenty, that’s just your two best friends)…
FACT 3: Ten years ago, almost all of the Top 10 in the Forbes Rich List were from the US. Today, there are only 3 Americans left: Aldi, Europe (10), Li Ka Shing, Asia (9), Steffan Person, Europe (8), Eika Batista, Brazil (7), Larry Ellison, US (6), Amancio Ortega, Europe (5), Bernard Alnaut, Europe (4), Warren Buffett, US (3), Bill Gates, US (2), Carlos Slim, Mexico (1). That means the wealthiest in the world aren’t just doing more business outside the US, they aren’t even in the US.
(So what’s the secret?)…
From the many entrepreneurs and small business owners I get to meet, without exception, the successful ones BEGAN their business as a global business: A global business where they can LEARN from EVERYWHERE and WORK from ANYWHERE.
That simple shift in thinking means they start by designing their products, team and systems for a global market. They look for global benchmarks and other global businesses to learn from. They don’t need to travel to do this, and may even start selling locally – but they are already learning from everywhere and can already work from anywhere.
THE SECRET: Hidden in plain site, the secret is that today, it’s actually EASIER to start a global business than a local business. There’s more resources, more expertise, more potential partners, more efficiencies and more demand when you start your business as a global business. There’s also far more power in your potential: As the world gets smaller, our lives get bigger. You wake up every day to the global impact you can make.
The only reason that you (or small business owners you know) may not be operating yet as a truly global business is that it may seem more difficult to start as a global business. This simply is not the case anymore. The opposite is true. It’s more difficult to attract customers, expertise and resources when you start with just a local focus.
What would happen if you reorientated your entire business from a local business to a global business? Where 7 out of 8 customers are not even in your country? It doesn’t matter what your product or service is, there’s always a way to do it, and do it now.
That’s when you find out your local market is often your worst market… The truth is, when a child is selling their cookies to everyone, they often find their best friends are the least likely to buy them. They are already used to you sharing them. That’s why, with enough cookies selling, you’re likely to share your cookies with your best friends for free.
I live in Bali. I have few customers here. 99% of my customers are overseas. But as I learn from everywhere and can work from anywhere, a tropical island is where I choose to live. I redesigning my businesses to be able to be run from an iPad on a beach, and I’ve found I can now manage my businesses better today than when I showed up at an office every day. What would have happened if I hadn’t chosen to think globally? I’d be working far harder for something far smaller, I wouldn’t have the same time to learn, to be with the family, and to eat the amazing cookies my daughter makes.
The Secret, that today it’s easier to start a global business than a local business, turns the cake saying on its head. You know: “You can’t have your cake and eat it too?”. Forget about the cake. Go for cookies. You can have your cookies, share your cookies and eat your cookies too.
Think global. Go global. Spread the cookies. Every cookie’s a fortune cookie: There’s a fortune in those cookies.
Keep Making Magic,
Roger James Hamilton
Fast Forward your Business – Global Tour
| Los Angeles 16th June 2012 | Miami 19th June 2012 | London 6th Sept 2012 | Manchester 10th Sept 2012 | Johannesburg 15th Sept 2012 |Cape Town 18th Sept 2012
This is where I share how to profit in 2012 from the changes around us.
Imagine… you know exactly what the market leaders are up to right now, and what they are planning for 2012 and beyond. You know where and when the next big wave will hit your industry and how to be a part of creating it. Imagine you know what the people behind the scenes (who’s names you don’t know) know and where they’re investing and heading. If that feels like a position you’d like to be in, then I want you to spend a day with you and given that you are a Wealth Dynamics subscriber, you’re invited early to come at the super early bird price of just $39.
Here’s what you’re going to learn at this, follow up from last year, and again totally revealing and fresh event:
- The latest Top 10 trends that will make or break your business in the next 5 years and how you can tweak what you learned last year or implement from the ground up if this is your first time
- How to future proof your business for future success and what new driving factors to be conscious of in 2012
- Immediate steps to profit now from the changes taking place.
- And as per usual, much much more mind bending insights and distinctions with the Wealth Dynamics Community all the way through the day….
You’ll be meeting with some really influential people from all areas of industry in your area who are on similar path to you, people who are focused on making one heck of a difference in their business, the people they work with and the community around them.
Make sure you book yourself in now and secure your place
Click on the link to see what people have to say about FFyB http://bit.ly/ffybtestimonial
Wealth Dynamics Short Story Competition – Just 2 weeks left to join and vote!
Voting for the first short story competition entries is now open!
Thank you to everyone who has entered the competition so far. The first 25 early bird prizes were taken in the first day, and you can now begin reading, voting or add your own entry on our new Facebook Competition App here:
For a reminder of what the $100,000 of prizes are, and for how the competition works, all the details are here:
What do short stories have to do with entrepreneurship? Ultimately, all businesses are expressed in words and numbers. The more we master both, the better we become at expressing our full potential.
The 64 Wealth Vectors
I’m hard at work right now on our book series, the 64 Wealth Vectors. You would have seen the Wealth Dynamics Vector Cards, which we are going to release as a team performance tool set. I’ll be launching the first phase of this at the upcoming Wealth Dynamics Academyin XL Vision Villas, Bali, on May 23rd to 27th.
This is going to be a very special event, and if you are looking for a turbo charge to the second half of your year, this is it. It’ll be a chance to take stock, refine your vision, and transform the way you communicate and connect with your team, customers, partners and relationships.
If you’re interested (for yourself or any of your team) simply reply to this email with the best phone number or skype ID to get you on and we’ll get in touch with you to tell you more about the special package we’ve designed for you.
Green SuperCamp | Bali
Junior Camp | 11 to 13 years old |7th to 13th July
Senior Camp | 14 to 18 years old |16th to 22nd July
Do you have children between 11 and 18 years old? Following the success of our camps at the Green School in 2011, we are holding the junior (11 to 13 years old) and senior (14 to 18 years old) camp this July, and places are already going fast. We are receiving registrations for both students and crew. Green SuperCamp is a unique partnership between the world-renowned Green School & SuperCamp, the world leader in summer enrichment camps for students. For seven fun, inspirational days, teenage leaders between 11 and 18 years old will have the camp of a lifetime, learning the world’s best accelerated learning skills while building the values of a Global, Green Citizen.
Visit the website to book your place today!
Here’s a short video of some of our campers sharing their experience